Additions to Blogging Second Life

Each week new stores are added to the directory. In this post all new additions will be visible in the document below, which will be updated with a new sheet each week. If you would like your store added to the directory, please fill in the application at the bottom of this page. If you have been added but did not apply and would like to join the inworld group, please contact Evelyn Hartshon inworld.

This will also be done for the bloggers directory once it is updated.

Shoppers and readers are welcome to join the new inworld group. Please click HERE


Blogging Second Life News – January 2020

Hello readers. I hope you all had a great Christmas and New Year! We have some changes to the group and directory that I would love to share with you.

As some of you know, ownership of The Stores & Creators List group and Blogging Second Life was changed earlier last year. Ownership has now returned to me, however the Stores & Creators List group is no longer active. We have a new group called Blogging Second Life. If you were a member of the original group, as either a blogger, creator or event coordinator, please contact Evelyn Hartshon to be added to the new group or leave a comment on this post or on Flickr. You do not need to reapply.

I have added some new categories to the application form/ directory – Gacha Reseller, Anthropomorphic, Services, Hair (Female & Male), Toys and Video Game Memorabilia, Food & Drink, Vehicles, Photographers Studio.

The Stores list has been fully checked, stores that have closed and have an empty Marketplace have been removed from the directory. All stores that have products on Marketplace have been untouched. Categories have been updated on some entries to match the Marketplace listings.

The Bloggers list has not been updated yet.

Applications are now open for the Stores directory. Please only apply once!

New Ownership

Hello everyone! 

I have some news to share with you. As of today (26/05/2019), Blogging Second Life and The Stores & Creators List group have new owners! 

I would like to welcome BobbiEden and anjealahShadow. These two lovely ladies have offered to take over the group and directory for me. They have the time, dedication and love that is needed to keep this project going,  something that I can no longer provide. 

I will be on the sidelines should any problems occur, but all questions must be sent to the new owners. 

Thank you ladies!

Evie <3

Blogging Second Life – Update July 2018

Dear readers,

I am happy to announce that applications for stores have reopened! Please follow this link to the application. Currently only the Stores application has reopened, there are no plans to reopen the blogger one yet. 

Once your application has been added to the directory, you will receive a group invitation (The Stores & Creators List) and an information pack. 

I (Evelyn) am the only person working on this site, so please be patient whilst your application is processed. It might take up to 3 working days. 

If you are a store that is already listed but you haven’t received the information pack or group invite please send Evelyn Hartshon a message inworld.

Thank you,

Evie <3


Blogging Second Life Update – September 2017

Dear readers,

It is with great sadness that I (Evelyn Hartshon) have decided that Blogging Second Life/ The Stores & Creators List will no longer be accepting applications for the foreseeable future. 

For the past few months there has only been one active member of the team and the work load has become too much for her. Like with the rest of us, real life has taken over and there is no longer any spare time for Second Life. 

The website will remain live and accessible, however it will not be updated after the current pending applications are processed. The Stores & Creators List Group will also remain open and I will assign moderators to keep an eye on the group. 

Thank you for being such loyal readers and followers over the past (nearly) 8 years! Also thank you to all the people that have helped with keeping Blogging Second Life up to date – Cajsa, Canary, Kilolo, IndigoSkye, Sash and Satori. (I’m sure there are more of you- sorry if I missed you!) 


Evelyn Hartshon

Merchants: A chance to get out in front of new Second Life residents

MadPea’s first free-to-play game, The Ghost Town, launches on the 19th December at the Firestorm Gateway. MadPea seeks 20 merchants to provide themed prizes for the players. MadPea and Firestorm will promote participating vendors to their customers of the future before anyone else.

MadPea seeks prizes that enhance a new user’s Second Life experience. They’d prefer wearable items such as

  • clothing
  • skins
  • mesh body parts
  • hair
  • avatar accessories
  • pets
  • wearable vehicles
  • companions
  • and AOs

If you’d like to support this effort, please complete this form and answer every question.

The deadline for applications is December 12th. MadPea will select the vendors they feel are a perfect collaboration for this adventure and contact them.

Some background

A few weeks ago, MadPea Games and Firestorm announced a partnership with regards to the Firestorm Community Gateway. We asked MadPea to provide some experience-led games for users to show them the possibilities of Second Life.

New residents, who stay and play, in our virtual world are essential to the continued success of our grid. Linden Lab continues to work to attract new residents. Soon, Firestorm will do the same. Residents can do their part to ensure that new users engage in the rich, user created content that is on offer.

We hope that by playing MadPea games, new residents will learn skills that will help them over the steep SL learning curve. They’ll also have some fun collecting prizes.

More information

For more information about becoming a vendor, please contact Tichelle Teebrook in world. For more information about MadPea or their collaboration with Firestorm, contact Kess Crystal in world, or

Canary Beck, Firestorm Marketing Manager & Administrator of Blogging Second Life

87% of Second Life Blogs are about fashion while many niches still exist

I’ve charted our most recent Blogging Second Life statistics and can share that 86.8% focus on Second Life fashion. The total number of blogs in the list are 1,680, and here’s how the chart breaks down:

Blogger Niches

Long-term readers of this SL Blogger Support may recall seeing similar numbers in March 2015, which showed similar proportions. At that time, nearly 87% of Second Life blogs in our database were about fashion, with 1,308 blogs listed at the time.

Here’s the data as a table:

Category Counts n=1,680
1 – Fashion 1458 86.8%
1 – Editorial 49 2.9%
1 – Travel 37 2.2%
1 – Roleplay 30 1.8%
1 – Variety 30 1.8%
1 – Home & Garden 29 1.7%
1 – Arts & Entertainment 19 1.1%
1 – News 12 0.7%
1 – Current Events 7 0.4%
1 – Business 5 0.3%
1 – Directory 4 0.2%

Breaking fashion blogs further down, we now have more Second Life fashion bloggers focusing on women’s clothing than my earlier stats showed:

Second Life Fashion Blog Niches

In our statistics from March, only 66% of fashion blogs were about women’s fashion. Blogs about men’s fashion however have increased in proportion since last March, growing from 8% to 10.5%. Clearly, there are many areas that remain under-represented in the segments above, which may be open to niching.

I thought I’d also share some insight into the proportions of store categories we have in our database (n=1,880):

Screen Shot 2015-11-17 at 17.07.28

Clearly, more variability exists in Second Life stores than does in Second Life blogs, with stores that label themselves “apparel” representing 53.2% of the pie. This table is here:

Category Count n=1,880
1 – Apparel 1001 53.2%
1 – Avatar Accessories 264 14.0%
1 – Home & Garden 217 11.5%
1 – Avatar Components 209 11.1%
1 – Animations 55 2.9%
1 – Building and Object Components 36 1.9%
1 – Buildings and Other Structures 36 1.9%
1 – Animals 11 0.6%
1 – Complete Avatars 11 0.6%
1 – Gadgets 7 0.4%
1 – Art 6 0.3%
1 – Breedables 6 0.3%
1 – Recreation and Entertainment 6 0.3%
1 – Celebrations 4 0.2%
1 – Gestures 4 0.2%
1 – Scripts 4 0.2%
1 – Weapons 3 0.2%

This data reveals that there may be opportunities to niche in categories where fewer advertising blogs focus, namely: avatar accessories, home & garden, avatar components, animations, and buildings.

Of course, if you have no interest in using your blog to promote Second Life products, there are plenty of niche opportunities still available for those who wish to go into areas other than fashion.

If you’re not yet listed on the Blogging Second Life database, please do so here to be included in this data.