Auryn Beorn, a Second Life merchant with over 4 years of experience (Black Tulip) has started an epic-series of help guides for Second Life merchants entitled “Merchant Resource”, publishing the first part today.
“When I started,” she says, “I had no idea of things I could (and should) set in place to make my life as merchant, easier. This goes from deciding on a name, to deciding store policies, what information providing to customers, what to write on my product ads, which scripts using to make my life simpler, managing bloggers… and more. But now that I know them, I can try to help you in being better prepared when you start your own adventure.”
I’ll be acting as a marketing consultant to the series, because when it comes to that particular aspect of store set-up and practice, Auryn honestly admits: “I suck at marketing”.
So, I’ll be sharing my views with her on the marketing angles of setting up and running a Second Life store to help her with that aspect of her guides, and alerting the Stores and Creator’s list of her posts here on this blog, and in the inworld group.
I hope you enjoy her posts, starting with the first entitled:
In this post, Auryn will cover store name and logo requirements, store presence (in world, marketplace, or both), store location, basic store information, and your store folder (in your inventory). Please remember to share this post, with any one you think might want to start a store in Second Life!